Course curriculum

  • 1
    BSBMKG523 Design and develop an integrated marketing communication plan
    • Introduction
    • Integrated Marketing Communications
    • The Need for Integrated Marketing Communications
    • The Communication Process
    • Effective Communication in Marketing
    • Determine the communication objectives
    • Awareness
    • Knowledge
    • Liking
    • Preference
    • Conviction
    • Purchase
    • Creating SMART Objectives
    • Designing a Message
    • Message Content
    • Message Structure
    • Message Format
    • Choosing Media
    • Personal Communication Channels
    • Non-personal Communication Channels
    • Selecting the Message Source
    • Collecting Feedback
    • Media Vehicles for Marketing Communication
    • Different Kinds of Media Vehicles
    • Setting the Total Promotion Budget
    • Affordable Method
    • Percentage of Sales Method
    • Competitive-parity Method
    • Objective-and-task Method
    • Setting the Promotion Mix
    • The nature of each promotion tool
    • Promotion Mix Strategies
    • Factors in designing promotion mix strategies
    • Buyer-readiness Stage
    • Product life-cycle Stage
    • Integrating the Promotion Mix
    • Socially Responsible Marketing Communication
    • Legal and Ethical Considerations
    • Compliance with the Law
    • Ethics
    • Association for Data-Driven Marketing and Advertising (ADMA)
    • Developing a communication brief
    • Marketing communication strategy
    • Marketing communication strategy
    • Creative brief
  • 2
    BSBMKG523 - Assessments
    • BSBMKG523 Written Question
    • BSBMKG523 Design and develop an integrated marketing communication plan Assessment