Course curriculum

  • 1
    SMMBCM501A Introduction
    • Welcome to The Diploma of Social Media Marketing
    • Course Overview
    • CHOOSE YOUR CASE STUDY ORGANISATION
  • 2
    Chapter 1. The Social Media Landscape
    • 1.1 The Social Media Landscape
    • 1.2 Social Media Usage in Australia
    • 1.3 Overview of the Social Media Networks
    • 1.4 Social Media Marketing Resources
  • 3
    Chapter 2. Introduction to Content Marketing
    • 2.1 Introduction to Digital & Social Media Marketing
    • 2.2 Resource - Digital Marketing for Beginners
    • 2.3 Digital Marketing Channels
    • 2.4 What is Content Marketing
    • 2.5 The Content Marketing Process
    • 2.6 Content Marketing Opportunities
    • 2.7 Content Marketing Constraints
    • 2.8 Legal Requirements and Ethical Constaints
    • 2.9 Content Marketing Trends
  • 4
    Chapter 3. Content Marketing Strategy
    • 3.1 Introduction to Content Marketing Strategy
    • 3.2 Defining Objectives
    • 3.3 Completing a SWOT Analysis
    • 3.4 Conducting a Content & SEO Audit
    • 3.5 Developing Buyer Personas
    • 3.6 Generating Content Topics
    • 3.7 Defining the Content Strategy
    • 3.8 Developing a Content Editorial Calendar
    • 3.9 Implementing Your Plan
    • 3.10 Managing the Team
    • 3.11 Setting Key Performance Indicators
    • 3.12 Developing a Content Marketing Budget
  • 5
    Chapter 4. Content Creation
    • 4.1 Introduction to Content Creation
    • 4.2 Establishing Your Brand Identity
    • 4.3 Writing a Content Brief
    • 4.4 Sourcing and Hiring Resources
    • 4.5 Managing the Project
    • 4.6 Creating Great Content
    • 4.7 Optimising Content for SEO
    • 4.8 Reviewing & Approving the Content
    • 4.9 Publishing the Content
    • 4.10 Content Marketing Review
  • 6
    Assessment Task 1
    • Assessment Task 1 - Content Marketing Strategy & Implementation - Working Template with Instructions
    • Assessment Task 1 - Submission
  • 7
    Assessment Task 2
    • Assessment Task 2 - Content Creation - Working Template with Instructions
    • Assessment Task 2 - Submission

Instructor(s)