Course curriculum

  • 1
    SMMMSM502A Introduction
    • Welcome to Mainstream Social Media Networks
  • 2
    Chapter 1. Mainstream Social Media Networks
    • 1.1 Introduction to Mainstream Social Media Networks
    • 1.2 Social Media Marketing Industry Report
    • 1.3 Facebook Overview & Features
    • 1.4 Facebook Blueprint
    • 1.5 Instagram Overview & Features
    • 1.6 LinkedIn Overview & Features
    • 1.7 Twitter Overview & Features
    • 1.8 YouTube Overview & Features
  • 3
    Chapter 2. Social Media Marketing Strategy
    • 2.1 Social Media Marketing Strategy
    • 2.2 Conducting A Social Media Network Audit
    • 2.3 Identifying Your Audience & Objectives
    • 2.4 Selecting Your Social Media Networks
    • 2.5 Understanding the Different Content Categories
    • 2.6 Developing Your Social Media Marketing Strategy
    • 2.7 Defining The Role Of Paid Advertising
    • 2.8 Integrating Influencer Marketing
    • 2.9 Setting Strategic KPIs
    • 2.10 Identifying Required Resources
    • 2.11 Developing an Implementation Plan
    • 2.12 Creating a Social Media Budget
  • 4
    Chapter 3. Organic and Paid Social Media Marketing Implementation
    • 3.1 Facebook Organic Implementation
    • 3.2 Facebook Paid Advertising
    • 3.3 Facebook Ad Platform Best Practice
    • 3.4 Instagram Organic Implementation
    • 3.5 Instagram Paid Advertising
    • 3.6 LinkedIn Organic Implementation
    • 3.7 LinkedIn Paid Advertising
    • 3.8 Twitter Organic Implementation
    • 3.9 Twitter Paid Advertising
    • 3.10 YouTube Organic Implementation
    • 3.11 YouTube Paid Advertising
  • 5
    Chapter 4. Social Media Marketing Measurement and Reporting
    • 4.1 Understanding Social Media Metrics
    • 4.2 Developing Performance Reports
    • 4.3 Tracking Expenses Against the Budget
    • 4.4 Measuring Effectiveness
    • 4.5 Utilising Social Media Management Tools
  • 6
    Assessment Tasks
    • Assessment Tasks