Course curriculum
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1
SMMMSM502A Introduction
- Welcome to Mainstream Social Media Networks
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2
Chapter 1. Mainstream Social Media Networks
- 1.1 Introduction to Mainstream Social Media Networks
- 1.2 Social Media Marketing Industry Report
- 1.3 Facebook Overview & Features
- 1.4 Facebook Blueprint
- 1.5 Instagram Overview & Features
- 1.6 LinkedIn Overview & Features
- 1.7 Twitter Overview & Features
- 1.8 YouTube Overview & Features
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3
Chapter 2. Social Media Marketing Strategy
- 2.1 Social Media Marketing Strategy
- 2.2 Conducting A Social Media Network Audit
- 2.3 Identifying Your Audience & Objectives
- 2.4 Selecting Your Social Media Networks
- 2.5 Understanding the Different Content Categories
- 2.6 Developing Your Social Media Marketing Strategy
- 2.7 Defining The Role Of Paid Advertising
- 2.8 Integrating Influencer Marketing
- 2.9 Setting Strategic KPIs
- 2.10 Identifying Required Resources
- 2.11 Developing an Implementation Plan
- 2.12 Creating a Social Media Budget
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4
Chapter 3. Organic and Paid Social Media Marketing Implementation
- 3.1 Facebook Organic Implementation
- 3.2 Facebook Paid Advertising
- 3.3 Facebook Ad Platform Best Practice
- 3.4 Instagram Organic Implementation
- 3.5 Instagram Paid Advertising
- 3.6 LinkedIn Organic Implementation
- 3.7 LinkedIn Paid Advertising
- 3.8 Twitter Organic Implementation
- 3.9 Twitter Paid Advertising
- 3.10 YouTube Organic Implementation
- 3.11 YouTube Paid Advertising
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5
Chapter 4. Social Media Marketing Measurement and Reporting
- 4.1 Understanding Social Media Metrics
- 4.2 Developing Performance Reports
- 4.3 Tracking Expenses Against the Budget
- 4.4 Measuring Effectiveness
- 4.5 Utilising Social Media Management Tools
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6
Assessment Tasks
- Assessment Tasks