Course curriculum

  • 1
    SMMNSM503A Introduction
    • SMMNSM503A - Welcome
  • 2
    Chapter 1. Overview of Niche Social Media Networks
    • 3.1.1 Niche Social Media Networks Overview
    • 3.1.2 Snapchat Overview & Features
    • 3.1.3 WhatsApp Overview & Features
    • 3.1.4 Pinterest Overview & Features
    • 3.1.5 WeChat Overview & Features
    • 3.1.6 Messenger Overview & Features
  • 3
    Chapter 2. Niche Social Media Marketing Strategy
    • 3.2.1 Developing the Niche Social Media Marketing Strategy
    • 3.2.2 Conducting a Social Media Network Audit
    • 3.2.3 Selecting Your Social Media Networks
    • 3.2.4 ​Understanding The Different Content Categories
    • 3.2.5 Developing Your Social Media Marketing Strategy
    • 3.2.6 Integrating Influencer Marketing
    • 3.2.7 Setting Strategic KPIs
    • 3.2.8 Implementing Your Niche Network Strategy
    • 3.2.9 Creating A Budget For Niche Networks
    • 3.2.10 Developing Audience Feedback Procedures
  • 4
    Chapter 3. Niche Social Media Marketing Implementation
    • 3.3.1 Snapchat Organic Implementation
    • 3.3.2 Snapchat Paid Implementation
    • 3.3.3 WhatsApp Implementation
    • 3.3.4 Pinterest Organic Implementation
    • 3.3.5 Pinterest Paid Implementation
    • 3.3.6 WeChat Organic Implementation
    • 3.3.7 WeChat Paid Implementation
    • 3.3.8 Messenger Organic Opportunities
    • 3.3.9 Messenger Paid Opportunities
  • 5
    Chapter 4. Measuring Effectiveness on Niche Networks
    • 3.4.1 Measurement Tools For Niche Networks
    • 3.4.2 Niche Social Media Marketing Metrics
    • 3.4.3 Niche Social Media Marketing Scorecard
    • 3.4.4 Return On Investment Analysis
    • 3.4.5 Presenting To Stakeholders
  • 6
    Joint Assessment Task 1
    • Assessment Task 1 - Social Media Marketing Strategy & Implementation - Working Template with Instructions
    • Assessment Task 1 - Submission
  • 7
    Assessment Task 2
    • Assessment Task 2 - Social Media Marketing Strategy & Implementation - Working Template with Instructions
    • Assessment Task 2 - Submission